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Advice for picking frames

The difference between frames – which is best?

Choosing the best sunglasses frames can be a challenging task and you will need to take into account a number of factors, including your face shape, personal style and the functionality you require from the sunglasses. 

We want to make the process as easy as possible and ensure that you purchase sunglasses that you truly love. 

That’s why we have put together some handy tips to help you as you make the important decision…

Face shapes

Oval face: Lucky you! Oval faces can pull off most frame shapes, from aviators to square frames. Just make sure the frame size is proportionate to your face.

Round face: Angular frames like square or rectangular shapes can add definition and balance to a round face, making it appear longer and slimmer. Avoid round frames as they may emphasise the roundness of your face.

Square face: Soften your strong jawline and forehead with round or oval frames. Look for frames with curved edges to create a contrast with your facial angles.

Heart-shaped face: To balance a wider forehead and a narrower chin, go for frames with wide bottoms, such as aviators or cat-eye frames.

Oblong face: Oversized frames, aviators, or rectangular frames can help break up the length of an oblong face and add width to it.

Diamond face: Frames with gentle curves and oval shapes can complement the cheekbones and soften the overall look of a diamond-shaped face.


Are you planning on wearing your new sunglasses for outdoor sports, casual wear or formal occasions? For sportswear in particular, we would recommend specialist brands like Oakley, O’Neill, Carrera and Bollé as they have designed hardwearing, durable products for many sports like surfing, skiing, snowboarding and cycling.

Frame material

Some of the most common frame materials include plastic, metal and titanium. Each material has its own advantages, such as being resistant and lightweight,  and some brands even use recycled materials for environmental benefits too!

If you are particularly interested in eco-friendly options, the Botaniq and O’Neill collections are a great place to start!


One of the most important factors to consider is the colour and style of the frames. This will need to match your personality and style, as well as coordinate with your wardrobe. We have a huge variety available, from traditional and elegant frames to more vibrant, charismatic ones.

Ultimately, the best sunglasses frame for you is the one that makes you feel comfortable, confident and suits your unique facial features and preferences. 

If you want to get an idea of what you will look like in the sunglasses before you order, don’t forget that we have the TRYME feature available on select products. This allows you to use your webcam or a photo to virtually try on many different styles, colours and brands.

What's New?

UK Delivery

We realise that getting your new sunglasses both safely and quickly is important to you, and we endeavour to send them out as quickly as possible!

All orders received by 3pm on weekdays will be shipped same day via DHL Parcel or Royal Mail ‘next day’ delivery, free of charge. All orders received after 3pm on a weekday or over the weekend will leave on the next working day. 

Rest of Europe

Delivery to the rest of Europe has a flat fee of just £10.00, fully tracked and insured. This service typically takes 3-10 days. We also offer faster courier services if delivery is needed more urgently.

At this point in time, all items are shipped from the UK and may therefore be subject to customs/import charges on delivery, as the UK is not currently part of the EU. You will be responsible for these charges, so please research them before you buy. We value our European customers and the previous relationship we had with EU countries and are looking to find a better solution to this within Europe in the near future.

Rest of the World

Delivery outside of Europe has a flat fee of just £15.00, fully tracked and insured. This service typically takes 5-21 days. We also offer faster courier services if delivery is needed more urgently.

At this point in time, all items are shipped from the UK and may therefore be subject to customs/import charges on delivery. You will be responsible for these so please research them before you buy. 

Returns Policy
We want you to be happy with your new sunglasses! Returns are therefore accepted without question and no explanation is required, although we are always keen to hear any feedback that you do have. 

To be eligible for a return, items must be returned within 30 days, in the same unused condition that you received them (trying on is of course OK!), and should be returned complete with any included cases, accessories and manufacturer’s packaging.

Return Shipping
To return your product, please contact us at info@genuinestyle.com to request a return authorisation and a free shipping label.

We would obviously advise you contact us for a free label but our return address is:

Genuinestyleuk Ltd
Po Box 792
SO23 3RQ

Exchanges and Refunds
Please indicate when arranging the return whether you wish to exchange for another product or to receive a full refund.

Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. and confirm the the approval of your refund or exchange.

Once approved, your refund/exchange will be processed immediately, and either your new item will be sent (same day) or a credit will automatically be applied to your credit card or original method of payment (within 7 days, typically sooner).

Please contact us at info@genuinestyle.com with any questions at all regarding the returns and refund process.

For all enquiries please us the Support button or email us at info@genuinestyle.com

Registered office address: 384 Linthorpe Road, Middlesbrough, Cleveland, TS5 6HA, United Kingdom

Office Telephone: 01962715340