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Limited edition Police sunglasses and exclusive Superdry shades now available

Have you seen our new limited editions?

Have you heard the news?

We have some exciting new additions to our collections!

First up… Introducing our exclusive Superdry sunglasses!

The Superdry SDS-5004 is new for 2023 and this specific colourway is only available to buy from Genuine Style. We are also official stockists for the Superdry brand, which makes it even more exciting to get our hands on sunglasses that can’t be bought anywhere else.

Why do we love them?

We adore the contrast of black and orange used in the design! The fashionable rectangular style showcases an angular top brow, a dropped bridge, a moulded temple with laser branding and also features a thicker brow and side profile detail.

When it comes to lenses, they offer UV400 protection which is ideal for those who love the outdoors and summer sports.

Next up… It’s the sound of the Police!

Say hello to the Police SPLL60 Anniversary Collection; a unique, aesthetically pleasing design which has been specially created to mark 40 years since the iconic brand first began.

There are only 1980 pairs available and each one has been carefully crafted using refined finishes and materials to reflect its contemporary and luxurious appearance.

The square-shaped acetate front piece is complemented by a light titanium double bridge and adjustable nose pads for extra comfort, while the blue lenses have a mesmerising appearance thanks to their light gold mirror finish.

They are completed with a shiny black acetate on the front piece and temple tips and titanium temples with 5 arm hinges.

This exclusive collection is sure to make a statement in style and is completed by the Police 40 logo and serial number on the inner temple.

With both of these sunglasses, we only have a limited number in stock and once they’re gone, they won’t be available again. So, grab your limited editions from Genuine Style today and really stand out from the crowd as one in a million!

What's New?

UK Delivery

We realise that getting your new sunglasses both safely and quickly is important to you, and we endeavour to send them out as quickly as possible!

All orders received by 3pm on weekdays will be shipped same day via DHL Parcel or Royal Mail ‘next day’ delivery, free of charge. All orders received after 3pm on a weekday or over the weekend will leave on the next working day. 

Rest of Europe

Delivery to the rest of Europe has a flat fee of just £10.00, fully tracked and insured. This service typically takes 3-10 days. We also offer faster courier services if delivery is needed more urgently.

At this point in time, all items are shipped from the UK and may therefore be subject to customs/import charges on delivery, as the UK is not currently part of the EU. You will be responsible for these charges, so please research them before you buy. We value our European customers and the previous relationship we had with EU countries and are looking to find a better solution to this within Europe in the near future.

Rest of the World

Delivery outside of Europe has a flat fee of just £15.00, fully tracked and insured. This service typically takes 5-21 days. We also offer faster courier services if delivery is needed more urgently.

At this point in time, all items are shipped from the UK and may therefore be subject to customs/import charges on delivery. You will be responsible for these so please research them before you buy. 

Returns Policy
We want you to be happy with your new sunglasses! Returns are therefore accepted without question and no explanation is required, although we are always keen to hear any feedback that you do have. 

To be eligible for a return, items must be returned within 30 days, in the same unused condition that you received them (trying on is of course OK!), and should be returned complete with any included cases, accessories and manufacturer’s packaging.

Return Shipping
To return your product, please contact us at to request a return authorisation and a free shipping label.

We would obviously advise you contact us for a free label but our return address is:

Genuinestyleuk Ltd
Po Box 792
SO23 3RQ

Exchanges and Refunds
Please indicate when arranging the return whether you wish to exchange for another product or to receive a full refund.

Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. and confirm the the approval of your refund or exchange.

Once approved, your refund/exchange will be processed immediately, and either your new item will be sent (same day) or a credit will automatically be applied to your credit card or original method of payment (within 7 days, typically sooner).

Please contact us at with any questions at all regarding the returns and refund process.

For all enquiries please us the Support button or email us at

Registered office address: 384 Linthorpe Road, Middlesbrough, Cleveland, TS5 6HA, United Kingdom

Office Telephone: 01962715340