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Behind the Shades

How it all began

Genuine Style has been trading for over a decade and was formed after we identified a gap in the designer sunglasses market and noticed the increasing demand for premium quality choices. We decided that it would be our mission to create a place where fashion-lovers could find authentic, luxury designer sunglasses all under one roof.

Our entity has grown in popularity both nationally and globally, which has resulted in us expanding our workforce, shipping internationally, and increasing our offering to include hundreds of high-end designer sunglasses.

We understand our customers and know that it isn’t always easy to choose a new pair of sunglasses. It takes time and patience to make the decision and sometimes you don’t choose the ones you originally thought you would.

Genuine Style strives to make it as simple and hassle-free for customers as possible to match customers to their perfect pair. We are helping them to do this by increasing the ever-growing range of products, adding a handy virtual try on app to our website, offering fast and free delivery, free returns and providing quick and secure payments.

Genuine Style has grown substantially as a business and now stock over 2,000 products and more than 40 brands.

We only offer the very best sunglasses with unquestionable quality to ensure that every penny spent brings joy, happiness and style to each of our customers.

Our offering includes eyewear to suit every type of personality and occasion, whether you are looking for bold and thick frames to stand out from the crowd or chic sunglasses that make a subtle yet elegant statement.

As a business, we are always striving to grow, learn and develop, especially when it comes to the ever-changing fashion trends and rapidly improving eyewear technology.We will, as always, be looking out for the best new sunglasses on the market as well as striking up relationships with more designer brands to ensure that you can always get the latest premium quality sunglasses when you shop with Genuine Style.
Our mission is to use our knowledge and experience to make buying sunglasses a simple, enjoyable and positive experience. We are proud to provide luxury and authentic designer sunglasses that represent class, elegance and style no matter what look you are trying to achieve.We know that it’s not only about how you look but how you feel too! That’s why we have searched far and wide to find the most desirable products on the market.
Genuine Style also stocks shades with the latest lens technology, for example, 100% UVA/UVB to protect the health of your eyes, and polarised lenses which help to reduce glare and improve visual clarity.We also have glasses that feature hydrophobic coating to repel water and protect against scratches, along with backside anti-reflective coating and impact-resistant materials.Our huge range of styles, shapes and designs means you are guaranteed to find some that give you complete confidence, whether you’re heading to the beach, off to an iconic sporting event like Wimbledon or the Royal Ascot, or are travelling away on your next city break.

Genuine Style is an official stockist for dozens of the industry’s best designer sunglasses brands.

This includes well-known household names like Oakley, Serengeti, Carrera, Police, Michael Kors, Radley, Roberto Cavalli, Superdry and many more.

This number is rapidly increasing, with more big names being added to the website very soon.

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Customer Service

When it comes to eyewear, we really do know what we are talking about.

Our variety of stunning sunglasses make up a huge part of our business but another crucial element is our exceptional standards of customer service.

We want you to feel valued and know that if you aren’t sure about something, or have questions about our products, you can always come to us for advice and information.

If you would like to get in touch, you can reach out by email at, use the handy live chat feature on our website or call the friendly team on 01962 715 340.

UK Delivery

We realise that getting your new sunglasses both safely and quickly is important to you, and we endeavour to send them out as quickly as possible!

All orders received by 3pm on weekdays will be shipped same day via DHL Parcel or Royal Mail ‘next day’ delivery, free of charge. All orders received after 3pm on a weekday or over the weekend will leave on the next working day. 

Rest of Europe

Delivery to the rest of Europe has a flat fee of just £10.00, fully tracked and insured. This service typically takes 3-10 days. We also offer faster courier services if delivery is needed more urgently.

At this point in time, all items are shipped from the UK and may therefore be subject to customs/import charges on delivery, as the UK is not currently part of the EU. You will be responsible for these charges, so please research them before you buy. We value our European customers and the previous relationship we had with EU countries and are looking to find a better solution to this within Europe in the near future.

Rest of the World

Delivery outside of Europe has a flat fee of just £15.00, fully tracked and insured. This service typically takes 5-21 days. We also offer faster courier services if delivery is needed more urgently.

At this point in time, all items are shipped from the UK and may therefore be subject to customs/import charges on delivery. You will be responsible for these so please research them before you buy. 

Returns Policy
We want you to be happy with your new sunglasses! Returns are therefore accepted without question and no explanation is required, although we are always keen to hear any feedback that you do have. 

To be eligible for a return, items must be returned within 30 days, in the same unused condition that you received them (trying on is of course OK!), and should be returned complete with any included cases, accessories and manufacturer’s packaging.

Return Shipping
To return your product, please contact us at to request a return authorisation and a free shipping label.

We would obviously advise you contact us for a free label but our return address is:

Genuinestyleuk Ltd
Po Box 792
SO23 3RQ

Exchanges and Refunds
Please indicate when arranging the return whether you wish to exchange for another product or to receive a full refund.

Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. and confirm the the approval of your refund or exchange.

Once approved, your refund/exchange will be processed immediately, and either your new item will be sent (same day) or a credit will automatically be applied to your credit card or original method of payment (within 7 days, typically sooner).

Please contact us at with any questions at all regarding the returns and refund process.

For all enquiries please us the Support button or email us at

Registered office address: 384 Linthorpe Road, Middlesbrough, Cleveland, TS5 6HA, United Kingdom

Office Telephone: 01962715340